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Lisa MoroskyWelcome!

Thanks for stopping by and checking out my eBook! My name is Lisa Morosky and I’m the author of The Bootstrap VA: The Go-Getter’s Guide to Becoming a Virtual Assistant, Getting and Keeping Clients, and More!. In the span of four years I’ve built a virtual assistant business, grown a virtual assistant business, downsized a virtual assistant business, and repositioned a virtual assistant business – all on my own terms. I thought it was high time that I organize everything I’ve learned (and everything I wish someone had told me) into a complete guide for other bootstrapping go-getters who are looking to get started as a virtual assistant.

My Virtual Assistant Story

If you had asked me when I entered college where I thought I’d be at the end of it, I wouldn’t have told you married, getting ready to move across the country, and carrying the burden of being the breadwinner with a new degree that, frankly, I had picked just for the sake of picking something.

Yet, at 21 and in April of 2008, that was my reality. My new husband and I had picked up and moved to a place where we knew no one so that he could begin his Doctor of Chiropractic degree. I was frantically searching for a job, all the while cursing myself for majoring in Media Studies.

It was three months before I landed something. With, quite literally, pennies in the bank, I accepted a position as an Administrative Assistant at an IT consulting firm. My salary was a little more than nothing, the hours and the commute were less than desirable, and the tasks were mind-numbingly boring. But it was a job, and I was thankful for it.

If there’s one thing I’ve learned about myself, it’s that if I’m not being challenged by what’s given to me – I’ll find a way to challenge myself. I constantly need to be figuring something out. My brain craves the excitement.

My go-to mental stimulation has always been computers and technology. In middle school and high school, some kids were playing sports, going on dates, and participating in lots of extracurricular activities. I was mastering our family computer, building websites and teaching myself how to code and program, spending time instant messaging and in chatrooms, becoming a Microsoft Office expert, and sucking in and implementing every little thing I could learn about computers, the Internet, and technology. If the word “nerd” is coming to mind, you have an accurate picture of me.

Around the time I began my job as an Administrative Assistant, I had started to follow a lot of blogging, Internet marketing, and online business blogs. When I wasn’t at work, I was at home reading and learning. I started up a couple blogs, just to experiment with the things I was reading about. I failed often, succeeded sometimes, and just kept sucking in all the information I could get my hands on.

This continued for months. Read, implement, fail or succeed. Wash, rinse, repeat.

As 2008 rolled into 2009, I took notice of this thing called Twitter. I didn’t sign up for it right away, but I was keeping tabs on what some of the bloggers I read at the time were doing and saying there.

One day, a particular blogger (David Risley) that I had been reading closely tweeted out something along the lines of, “Hey. I need a virtual assistant. Do you know someone?”.

I read that tweet and thought to myself, “Hmm. I bet I could do that.” I headed over to David’s website, sent him an email via his contact form, and that was that. No reply? Who cares. It was a long-shot.

In hindsight, I had no reason to think that I could be his virtual assistant. Sure, I had a good amount of administrative experience. Sure, I knew a little something about computers, the Internet, and technology. Sure, I was deep into online business research. But I was far from qualified enough to reply to David. David was, and is, kind of a big deal in the online business, blogging, and Internet marketing realms.

Much to my surprise, David replied. He asked for more information about me and my experience, and what my rate was. After a couple back-and-forth emails, I had my first virtual assistant client. I wasn’t even 100% sure what a virtual assistant was or did, what I should charge (I totally undersold myself), or if I could do what David needed me to do. But it didn’t matter – because I was already committed at this point.

I spent a few months working with David and working my full-time job. I quickly realized that this was a tremendous opportunity to learn about online business and gain referrals, so I set up a (really, really bad) website. Needing a business name, I plucked VAforBloggers.com out of thin air. “I’m a virtual assistant, I like reading blogs, and I’d like to be a well-known blogger someday,” I thought.

And so it began. Pretty quickly one client turned into two, and two clients turned into three. When I wasn’t working my full-time job, I threw myself into this business. I learned on the spot, started building a good reputation among bloggers, and worked hard on client projects.

After a few more months, I hit a wall. I had more client work coming my way than time in the day to do it, but not enough to feel comfortable about leaving my full-time job. Meanwhile, my full-time job was rapidly deteriorating. An overbearing manager with a “mean girl” attitude, paired with work that was neither interesting nor rewarding, left me emotionally and physically drained. I knew I was at a crossroads. Do I do the safe thing and stay, or do I jump into my new business full throttle?

After speaking with my husband and seeking his advice and the advice of my family, I quit my job to pursue being a virtual assistant full-time.

From early 2009 through the summer of 2011, I owned and operated my own virtual assistant business full-time. I worked with dozens of amazing clients, pulled in a healthy five-figure income, received mentions by and recommendations from some of the top bloggers in the industry, spoke at the BlogWorld conference in Las Vegas, and even brought on a couple other virtual assistants and service providers to help with my workload. I built something from the ground up that I was incredibly proud of, and provided for my husband and I during a time when I needed to be the main provider.

But in the summer of 2011, my perspective changed. Though VAforBloggers.com continued to thrive, I made the decision to cut back, reposition my services and my client base, and spend more time on personal projects, my marriage, my hobbies, and my spiritual growth. I moved my services to my new, centralized home at The Home Life {and Me}, lowered my rates (because I now had lower overhead costs, and I wanted to pass those savings on to my clients), and changed my title to “blog helper”.

Here’s What Some of My Past and Present Clients Have to Say About Me

David Siteman Garland “When it comes to Virtual Assistants, Lisa makes me want to cry with happiness. She gets things done on time with a smile (at least I think she is smiling) and is overall awesome. Please don’t steal her away from me or those tears will go from happy to sad.” - David Siteman Garland, Founder of The Rise To The Top
Jo-Lynne Shane “Working with Lisa is a dream. She is professional, organized and detail-oriented. She knows a lot about blogging and also WordPress, so she doesn’t need much hand-holding, and she always finishes tasks when she says she will. She has helped me be more efficient and organized – no small task! I would be lost without her.” - Jo-Lynne Shane, Founder of Musings of a Housewife and Principal and Community Manager of Philly Social Media Moms
David Risley “I worked with Lisa for awhile and always found her awesome to work with. And she truly ‘gets’ the business. She and I were on the same panel speaking at a conference in Vegas at one point, and that’s just not something one usually does with their VA.” - David Risley, Founder of Blog Marketing Academy
Nicole Hunn “A ‘Virtual Assistant’ sounded like the Tooth Fairy to me (who is totally real if my kids ask), until I found Lisa. I think of her more as a business manager. She redesigned my entire blog like the pro she is – even when the super expensive web designer said it would cost thousands and, oh, by the way, he couldn’t get to it for another month. I never want to give her up.” - Nicole Hunn, Founder of Gluten-Free on a Shoestring
Amy Suardi “I really value Lisa’s knowledge and experience in the field of blogging, online marketing, and website construction. I love how she can offer advice and guidance – not only technical and administrative support – on questions like how much to charge for banner advertisements and how to bill clients. She even did research for several articles I had to write on a deadline and she came up with great ideas, even on subjects that she had little previous experience. Lisa is cheerful, competent, and experienced – my only regret is that she can’t be my real-life (instead of virtual) assistant!” - Amy Suardi, Founder of Frugal Mama
Tara Ziegmont “Hiring Lisa was the best thing I ever did for my business. She is quick, reliable, and smart. She handles WordPress and coding details quickly – saving me hours in researching (not to mention fixing the mistakes I would inevitably make), and I trust her with my entire site. I really can’t overstate Lisa’s impact on my business life. She frees my time to pursue the things I really love doing.” - Tara Ziegmont, Founder of Feels Like Home Blog
Sandra Beckwith “I love working with Lisa! She is exactly what I’ve been looking for. I need a VA with a certain set of skills, but just as importantly, I need someone who communicates and shares information, meets reasonable deadlines, is comfortable providing advice, and executes well. Lisa exceeds my expectations on all fronts. I’m excited about where I’ll be able to take my business with Lisa on my team.” - Sandra Beckwith, Writer, Author, and Book Publicity Coach
Tiffany King “Hiring Lisa as my Virtual Assistant has been like dishing up a weekly dose of peace of mind with a side of extra time. She’s a joy to work with, goes above and beyond, and delivers work on time. One of my best business decisions ever.” - Tiffany King, Founder of Eat At Home

Here’s the Real Reason I Wrote This eBook

I want to save you time, money, and energy. I want to tell you everything I wish someone had told me. If you want a job where you can stay home with your kids, I want to help get you there. If you want a lifestyle business, I want to help you set that up. I know I’ve been given gifts and talents, and I know I need to be sharing those with others. I’m lit up about helping folks get started as virtual assistants. I’m lit up about helping you.

I Hope You’ll Grab a Copy

I really put my heart and soul into writing this for you, with the hopes that it’ll help you create a thriving virtual assistant business that you can be proud of. I really believe that this eBook, combined with your hard work and determination, is a winning formula for your success.

Snag a copy of the eBook right here.